Strategic Analysis of the Industry

 

 Tittle  Strategic Analysis of the Industry
 Department  Economics Theory
 Type (compulsory/optional)  Compulsory
 Cycle (first/second)  Second Cycle
 Semester when the component is delivered 1st semester
 Course description   Task of the course: improve knowledge on terminology and key principles being the basis for strategic analysis of enterprises behaviour; study modern strategic analysis of the sector; apply modern methods of strategic analysis and forecast of firms' behaviour in terms of uncertainty and lack of information.
 Course content Module 1. Common basis for strategic analysis of the sector
Topic 1. Fundamental Basis for Strategic Analysis of the Industry
Topic 2. Tools for Strategic Analysis in the Industry
Topic 3. Strategic Segmentation and Analysis of the Sector Dynamics
Topic 4. Strategic Analysis and Assessment of Competitiveness in the Industry
Topic 5. Strategic Analysis of the Sector Motive Powers
Topic 6. Strategic Monitoring and Assessment of the Sector Attractiveness
Module 2. Strategic analysis of financial, investment and innovative part of the sector activity
Topic 7. Analysis of Financial Strategies and Financial Indicators of the Industry
Topic 8. Assessment of Investment Flows in Strategic Analysis of the Industry
Topic 9. Strategic Analysis and Assessment of the Innovative Development Opportunities of the Industry
Topic 10. Global Strategies in the Industry Analysis
 Learning outcomes As the result the students should:
a) be able to:
apply key tools of strategic analysis;
explore market environment in shaping competitive advantages and achieving the goals made;
generalize results of analytical research;
perform critical assessment of an enterprise operational sector and execute recommendations on improving the activity.
b) know:
the essence of the sector strategic analysis, its subject and object;
the role of strategic analysis of the sector in managing modern enterprises;
key tools of strategic analysis and peculiarities of the application;
approaches to making corrections in the sector enterprises strategy;
peculiarities of work of analytical experts;
rights, obligations and responsibilities of analytical experts in developing strategies;
 c) learn skills of:
applying methods and techniques of analytical researching to verify the management decisions;
identifying opportunities to improve efficiency of production, financial and investment activity;
developing strategies of enterprises development in the sector;
applying in practice the key matrix methods of the strategic analysis.
 Contact hours (lectures/seminars)

 30/15
 
Prerequisites

 Economics, Microeconomics, Macroeconomics.
 Number of ECTS credits allocated

 5credits